A few career highlights

#DementiaDiaries @rednoseday

To build greater awareness of the issues supported by Comic Relief in the UK #DementiaDiaries was created. Following appropriate consultation and support the Twitter feed was taken over by people with dementia and their families for one day of the Red Nose Day campaign. We understood that people with dementia were often frustrated that they rarely have a voice in the debate on the issue.  A group of mummy bloggers, high profile people on Twitter and the media, including BBC Breakfast, were also engaged to support the initiative. Importantly, it was also very well received by those experiencing dementia, as well as experts on the issue.

Comic Relief's Community Cash

Tasked with developing greater engagement at a regional level with the issues supported by Comic Relief funding - Community Cash was created. These exclusive partnerships with the top daily newspapers in the nations and regions allocated each a grant pot for that region. With the editor on the decision panel there was full commitment. Coverage included numerous front pages and double page spreads in every outlet - promoting both the fundraising activities in the area, but most crucially profiling those people and organisations benefiting. The scheme has helped create deep engagement with the local issues funded amongst the public.

Shelter's Million Children Campaign

This policy influencing, integrated communications campaign included strategic placement of coverage in all areas of the media that most influence decision makers, and demonstrate a mandate from the public. Tactics ranged from celebrities and high profile supporters being photographed in a red chair to show they ‘won’t stand for it’, secret gigs, guerrilla advertising at the Ideal Home Show, candle lit vigils across the regions and a national housing inquiry with a high profile panel. Coverage was varied and extensive, helping to achieve a number of policy changes, including a commitment to build 20,000 affordable new homes.

Metro reader visits Sport Relief projects

With a high level of distrust about how aid is spent in Africa the task was to increase the public’s trust in how the money raised by Comic Relief is spent overseas. A partnership with Metro newspaper was negotiated, to explain how the money was spent and the difference it made. This included an in-depth feature exploring how Comic Relief makes grants and an opportunity for one of its readers to travel to a Comic Relief funded project in Africa. The reader wrote an article for the newspaper and others learnt directly from a peer how the money was making a difference.

Comic Relief support from Number 10

Every Red Nose Day and Sport Relief, political party leaders were encouraged to show their support for the campaign. Leading on this aspect of campaign included engaging prime ministers and their wives – from running the Sport Relief Mile to appearing in the video for the campaign single! For Red Nose Day 2013 Samantha Cameron and her children were photographed baking cakes to sell to staff at Downing Street. Having negotiated the details of the photograph, press release and media engagement plans we were delighted to see Samantha Cameron in a red wig – generating huge coverage across all sections of the media, including front page news.

Spice in Britain's prisons

Spice, formerly known as legal highs, are a major issue in our prisons today. Profiling Forward's expertise, high quality of services and research helped the addiction and prison charity to both influence service provision and raise its profile. Forward's impressive network of former clients, now in recovery from addiction and no longer offending, were supported to have a voice in the debate and meet the media’s need to share the stories of case studies. Coverage was generated across BBC national and regional news as well as national online and trade coverage.

Experience

Organisations hannah has worked In partnership with

Department for International Development

British Airways

TK Maxx

Sainsbury's

BBC

No 10 Downing Street

BT